Formal
Companies appraise investments by comparing the benefits against the costs, and discounting these cash flows with reference to time. The IRR is the discount rate (Minimum return (pa%)) that when applied to the cash outflows and inflows delivers a project Net Present Value of zero. This is therefore the actual %age return per annum on the funds used for the investment.
Real-world Example
A $100,000 investment returns $30,000 a year for 5 years. That cash flow pattern works out to an IRR of roughly 15%, meaning the investment effectively earns 15% per year.
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