Formal
A very woolly term - a banner headline - a throwaway phrase - for a whole family of financial measures.
These could include: -
Net Profit % to Sales
R.O.C.E,
R.O.I,
NPV,
…and many more.
Straight Talk
A CFO tells the team 'we need to see strong financial returns before backing this project' - without specifying whether they mean ROI, IRR, NPV, or something else entirely.
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